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This week's reminder: creativity is contagious.

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Hi Reader,

I fear a recent coworking call may have kicked off what I’m calling “Art Girl Summer.”

For the last few weeks, one Reach member has been using our coworking sessions to stay accountable to a personal 30-day art challenge.

During the call, another member saw what she was working on and said it made her want to host her own art show.

And something about that interaction stuck with me.

Maybe because so many of us became creative professionals, and somewhere along the way, we stopped making things just for ourselves.

We write, design, market, edit, strategize, film, post, optimize, and create all day long for clients, deadlines, algorithms, and deliverables.

But we rarely get to play or explore or get messy.

As someone who spends most of my workdays writing, I’ve been thinking a lot lately about the difference between creative work and creative practice.

Creative work pays my bills. Creative practice helps me feel like myself.

For me, that’s heels dance.

I danced competitively when I was younger, and getting back into dance as an adult has reminded me how important it is to create things that don’t need to become content, income streams, or personal brands.

Things that can simply exist because they make you feel alive.

So if you want to make this your ‘Art Girl Summer’ too, here’s my unofficial guide to having one:

• Sign up for the pottery class, watercolor workshop, or dance class you’ve been thinking about
• Buy the supplies and start before you feel “ready”
• Take yourself on an artist date
• Spend one evening a week making something with your hands
• Visit a local gallery, art show, or maker’s market
• Make something just because you want to
• Revisit a creative hobby you loved as a kid
• Create alongside other people

Sometimes all it takes is seeing someone else create in real time to remember that you can too.

’Til next time!

Big (virtual) hugs,

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Jasmine Williams Media is a company founded and primarily operating within the ancestral, traditional and unceded territories of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples, also known as Toronto, Canada. This land is now home to many diverse First Nations, Inuit, and Métis peoples.