​Subscribe | Advertise​

Missed the Open House?

Our Fall Open House might be over, but the coworking continues! Join us every Tuesday and Thursday to tackle your to-do list, make progress on projects you've been putting off and work alongside other creative independents. Explore The Reach Club →

Hi Reader,

Lately, Rachel (my part-time admin) and I have been talking about the internal business projects we want to tackle before the end of the year.

And believe me, there’s no shortage of things on that list. But with client work keeping me busy, I’m trying to be realistic about what we can accomplish.

Here’s what’s making the cut.

The non-negotiables

1) Preparing for extended time off

I’m taking time off over the holidays and into early January, so I need to get ahead of client deadlines, communicate my availability and wrap up outstanding work.

There’s a lot that goes into taking an extended break when you’re self-employed, so I might share more about my approach in a future newsletter.

2) Year-end gifting

I like to show appreciation for the people who’ve supported my business throughout the year, whether that’s clients, collaborators or people whose referrals led to new projects.

But it's not a simple task. We need to confirm digital or physical gift preferences, collect mailing addresses, choose gifts and coordinate deliveries.

The nice-to-complete list

1) Publishing more case studies

I’ve had “publish more case studies” on my to-do list since the summer, but like a lot of my own marketing projects, it keeps getting bumped for client work.

2) Giving my email marketing a glow-up

I attended a creator retreat hosted by Kit in August and came home with a long list of recommendations for improving my email marketing.

There’s a lot more I could be doing beyond sending this newsletter every other week, starting with building a proper welcome sequence and a better experience for new subscribers.

And what’s (likely) waiting until 2027?

Updated brand photography and a mini website refresh, including new client logos and updated service pages.

Both would be valuable, but I think the other projects deserve my attention first.

I’m curious: What’s one thing you’re prioritizing for your business before the end of 2026? And what’s officially becoming a 2027 problem?

Hit reply and let me know.

’Til next time!

Big (virtual) hugs,

✨ What’s happening inside The Reach

🗓️ Events worth leaving the house (or opening Zoom) for

👩🏾‍💻 Need a hand with your content before year-end?

​​​

​Unsubscribe · Update your profile​

You’re receiving this because you signed up for Freelance Curious, registered for a Jasmine Williams Media or The Reach Club event, joined The Reach Club, downloaded a resource, or otherwise opted in to hear from me. You can unsubscribe anytime.

This newsletter includes the occasional sponsored or affiliate link (marked with an asterisk). I only feature brands and businesses I truly stand by, and these partnerships, along with your clicks, help sustain this work. I appreciate your support!

Jasmine Williams Media is a company founded and primarily operating within the ancestral, traditional and unceded territories of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples, also known as Toronto, Canada. This land is now home to many diverse First Nations, Inuit, and Métis peoples.