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Hi Reader,

“Busy is not a KPI.”

I read that line recently in my friend Aashima’s newsletter, and it stuck with me. Mostly because I still fall into this trap sometimes as a solopreneur.

When you don’t have a manager or clear benchmarks, it’s easy to default to activity as proof you’re doing enough. Emails answered. Tasks cleared. Days filled.

For me, this mostly showed up in my inbox.

I’d spend hours reading, responding, and organizing messages before ever touching the work that actually required focus or creative thinking.

On paper, it looked productive. In practice, it meant the important work kept getting pushed to later.

Doing a lot can feel good until you look back and realize very little actually changed.

So lately, I’ve been trying to work fewer hours and be more deliberate about how I use them. I don’t have a perfect system yet. I’m mostly just asking myself questions like:

• What did I do this week that would still matter a month from now?
• What work keeps getting pushed to “later” because it needs more focus than time?
• What would change if I protected one morning for the work I keep postponing?

Right now, I’m paying closer attention to my calendar than my to-do list. At the end of the week, I want to be able to point to one or two things and say, “That made a difference.”

Everything else is secondary.

’Til next time!

Big (virtual) hugs,

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Jasmine Williams Media is a company founded and primarily operating within the ancestral, traditional, and unceded territories of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples, and is located in Toronto, Canada. This land is now home to many diverse First Nations, Inuit, and Métis peoples.