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Hi Reader,

I don’t know about you, but I’ve been feeling oddly resistant to goal-setting this year.

After sitting with it for a bit, I realized why.

In past years, I’ve set very outcome-focused goals. Things like:

• Grow to X followers
• Get X members
• Hit X revenue milestone

Sometimes I’d hit one. Sometimes I wouldn’t.

Either way, it often didn’t matter because I wasn’t aligning my work with how I naturally operate.

A simple example: fitness. After years of starting (and abandoning) more 30-day yoga challenges than I can count, I now work out 3-4 times a week.

I didn’t suddenly become more disciplined. Over time, I built a routine that fits my actual life.

That looked like:

• Working out with partners for built-in accountability
• Going in the morning, since that’s when I have the most energy
• Trying different styles until I found a mix that actually stuck

Once the right structure was in place, consistency followed.

My business goals, on the other hand, were stuck in their pre-gym-girly era.

I could hit them with a burst of effort. But then I’d tire out. Or something else would take priority. Or the pace wasn’t realistic in the long term.

So this year, I’m trying something different.

Instead of rigid goals, I’m leaning into experiments.

This idea was inspired by Anne-Laure Le Cunff, who writes extensively about experiment-driven growth. I wrote a playbook on her for Circle's blog (publish date TBD!), which is how she got on my radar.

I do have rough intentions for the year. One of them is getting more consistent with my marketing.

But right now, I’m focusing more on testing approaches than forcing outcomes.

For example:

• Doing my marketing first thing in the morning, before client work, two days a week
• Reducing my LinkedIn posting goal from 3x/week to 2x/week
• Shifting my newsletter from weekly to biweekly

All I’m trying to see right now is if this is a flow I can actually stick to.

If it works, great. If it doesn’t, I’ll adjust and try something else in Q2.

I saw a post recently that said, “Everything is a win if the goal is experience.” That’s the energy I’m carrying into 2026.

If you’ve been feeling weirdly allergic to goals this year—or bummed that 2025 didn’t pan out the way you thought—maybe try shifting your focus.

Less on what you did or didn’t accomplish. More on what you learned and what you can apply going forward.

’Til next time!

Big (virtual) hugs,

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Jasmine Williams Media is a company founded and primarily operating within the ancestral, traditional and unceded territories of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples, also known as Toronto, Canada. This land is now home to many diverse First Nations, Inuit, and Métis peoples.