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Hi Reader,

Recently, I was on a clarity call with a new copywriting client: a nonprofit recruitment firm that helps organizations hire executive leaders.

One thing that came up in the conversation was something people don’t always consider when hiring: the cost of getting it wrong.

The months of recruiting. The onboarding. The time spent trying to make the fit work. The impact on the team. The moment when everyone quietly realizes this probably isn’t going to work.

And then… starting the process all over again.

When people think about services, they often focus on the investment.

But the more interesting question is often: What does it cost if we get this wrong?

I see versions of this all the time in other kinds of work, too.

• Brand photos that you never use because something about them just doesn’t feel right.
• A website or campaign that quietly stalls and never launches.
• Social posts that look great, but don’t really move the needle.

Work that was technically delivered, but didn’t do what it was supposed to.

There’s a saying about buying cheap products: buy nice or buy twice.

Business decisions sometimes work the same way.

The cheapest option can end up being the most expensive one, because you end up doing the work twice.

That’s why the real value of a good service isn’t just speed or polish, but often getting it right the first time.

I’m curious: where have you seen the “buy nice or buy twice” effect show up in your work? Reply and let me know.

’Til next time!

Big (virtual) hugs,

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Jasmine Williams Media is a company founded and primarily operating within the ancestral, traditional, and unceded territories of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples, and is located in Toronto, Canada. This land is now home to many diverse First Nations, Inuit, and Métis peoples.