​Subscribe | Advertise​

Productivity isn’t one vibe.

Sometimes you need focus. Or perspective. Or to simply work near other people. That’s what The Reach is built for. Twice-weekly coworking. Light structure. Real accountability. If you don’t want to build your business in isolation, you’ll feel at home here. JOIN THE REACH

Hi Reader,

It was rainy and cold. That specific shade of grey that makes you question every plan you’ve made.

Not ideal weather for an in-person coworking meet-up. And yet, people showed up.

(Huge huge shout-out to my co-host, Amanda, and my incredible assistant Rachel for helping make this happen!)

I’d been sitting on this vision for a while: bringing business owners together to work side by side. Not in a pitch-yourself, “let’s trade business cards,” kind of way.

More just people working, talking and connecting as it makes sense.

Years ago, working front desk at a coworking space, I learned something simple:

Asking people, “So… what do you do?” can feel like a lot.

Especially if you’re in between projects, pivoting, or still figuring out how to describe what you do.

But most people can answer: “What are you working on?”

So that’s how we opened the morning.

“What are you working on, and why does it matter?”

And then we got to work.

It wasn’t silent or intensely focused the entire time. There were breaks. Conversations. Moments of deep work. Moments of shop talk.

And it was productive. Just not in the narrow way we tend to define productivity.

There are different types of rest. And I think there are different types of productivity, too.

Maybe you didn’t finish the exact task you planned to.

But you clarified a marketing idea.
Or got some insight on a client situation.
Or strengthened a relationship that might turn into something later.

Those things all matter.

But when we’re working alone, it’s easy to measure the day by one metric: Did I check the box?

So here’s the question I’ve been thinking about since: What kind of productivity do you actually need right now?

Focus?
Momentum?
Perspective?
Accountability?
Human interaction?

Sometimes we get stuck trying to push through in one mode, when what we actually need is a different kind of progress.

’Til next time!

Big (virtual) hugs,

✨ What’s happening inside The Reach

💡What I'm loving right now

👩🏾‍💻 We’re coming up on the end of Q1.

​​​

​Unsubscribe · Update your profile​

Heads up: This newsletter includes the occasional sponsored or affiliate link (marked with an asterisk). I only feature brands and businesses I truly stand by, and these partnerships, along with your clicks, help sustain this work. I appreciate your support!

Jasmine Williams Media is a company founded and primarily operating within the ancestral, traditional, and unceded territories of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples, and is located in Toronto, Canada. This land is now home to many diverse First Nations, Inuit, and Métis peoples.