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Freelance Curious

What “more” means to me this year

Published 4 months ago • 3 min read

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Solopreneurship is a lot easier with the right people.

The Reach offers twice-weekly coworking calls and built-in accountability, so your work doesn’t live only in your head (or your to-do list).

Craving structure and collaboration? You’ll feel at home here.

Hi Reader,

For the past few years, I’ve chosen a word of the year. It’s something I return to when I’m making decisions or navigating challenges.

Last year, my word was self-trust. After a rocky late-pandemic period, my confidence was low.

But as I made big moves—launching The Reach Club, refining my positioning, and stepping away from a part-time role—self-trust became an anchor.

Any time I felt stuck, I asked myself: If I trusted myself, what would I do right now?

This year, my word is collaboration.

I’ve always been a “do everything myself” person who struggles to ask for help (very eldest daughter of me, IYKYK).

But over time, I’ve learned that solopreneurship doesn’t actually have to be solo.

I have admin support. A community of other creative solos. Incredible group chats that keep me sane.

But this year, I want more.

I don’t have it all mapped out yet. I just know I don’t want my work to move only through me or live only in my own corners of the internet.

Last year, I learned how to listen to myself.

This year, I’m practicing letting others in without abandoning that inner compass.

The question I’m asking now is simple, and a little scary:

“Who could I invite into this instead of carrying it solo?”

Do you have a word for 2026, Reader? And if you do, how do you plan to live it this year?

Reply and let me know. I’d love to hear.

’Til next time!

Big (virtual) hugs,

✨ What’s happening inside The Reach

Recently, members were talking through ideal client mix—how many clients feel sustainable, when retainers make sense versus project work, and how those choices affect energy and income, etc.
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Another moment I loved: Trista shared a new way she’s celebrating wins. She's writing them down, folding them up, and adding them to a jar. The idea is to open the jar at the end of the year to remind herself of all the great things that happened.

💡What's on my radar

(Switching this section up a bit this week to highlight some upcoming events and workshops that I think y'all would like!)
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A creative approach to personal style for freelancers.*
Wardrobe Rituals is a 6-week workshop led by Parke Ballantine, a multimedia artist and stylist working with founders and artists. It’s for creatives who want to think about style less as “what to wear” and more as a canvas for self-expression.
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Small group. Starts Feb 23. Sliding scale.
👉🏾 Register here
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I’m speaking on a panel about side hustles!
I’ll be joining Girlboss and Hostinger for How to Start a Successful Side Hustle Without Quitting Your 9 to 5, a live virtual panel for ambitious women interested in starting a business, without blowing up their life or giving up a steady paycheck.
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Feb 6 | 12–1 PM EST
👉🏾 Save your spot​
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If referrals are slowing down, this is worth a look.
How to Get Clients Using Google and AI SEO is a virtual workshop focused on attracting clients through search without turning marketing into a second full-time job.
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Jan 30 | 1–2:30 PM EST​
Use code WELCOMEBACK20 for 20% off. (50% of event proceeds go to Habitat for Humanity.)
👉🏾 Sign up​
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Growth support for people who don’t want a formula.
The Slow & Steady Decelerator is a 10-week, small-group program for creative business owners ready to grow sustainably and in alignment with their values. Expect live support, flexible structure, and a realistic 90-day growth plan.
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Winter cohort begins Feb 2, 2026.
Use code CURIOUS to save $250 off the regular price.
👉🏾 Details here​

👩🏾‍💻 Thinking about a messaging refresh?

If your website copy or marketing messaging isn’t quite lining up with the clients you want in 2026, let’s talk.
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I’m booking copywriting projects and Content Strategy Intensives for February and beyond.
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​Book an intro call to get started.

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Heads up: This newsletter includes the occasional sponsored or affiliate link (marked with an asterisk). I only feature brands and businesses I truly stand by, and these partnerships, along with your clicks, help sustain this work. I appreciate your support!

Jasmine Williams Media is a company founded and primarily operating within the ancestral, traditional and unceded territories of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples, also known as Toronto, Canada. This land is now home to many diverse First Nations, Inuit, and Métis peoples.

Freelance Curious

By Jasmine Williams

Freelance freedom doesn’t have to mean chaos. Join 1,500+ creatives getting honest stories and strategies for building a more structured, sustainable business—that still feels like you—every Tuesday night.

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