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Hi Reader,

A couple of weeks ago, I said I was in my “follow-up era.”

Now? I’m fully in my feedback era.

I’ve been gathering testimonials for my upcoming website refresh and running voice-of-customer interviews for client projects.

It’s probably the journalist in me, but I loooove qualitative data like this. The little details that reveal how people think and feel.

There’s something so quietly powerful about simply asking people what they need or what’s working well for them.

Especially in this AI-everything world, nothing cuts through the noise like a real conversation.

So here’s your nudge:

• Build feedback into your process. It doesn’t have to be a formal survey. Try asking a few thoughtful questions at the end of a check-in call.
• Set a recurring reminder or give yourself a deadline. Redoing my website gave me the motivation to finally prioritize this.
• Keep it personal. I’ve used forms before, but people often ignore them. I’ve found the best way to get meaningful feedback is to ask live on a call (and record it!), or to attach the ask to a follow-up or update you’re already sending.
• And most importantly, make space to do something with what you hear. What’s the next step? Content? A shift in process? A change in tone?

Don’t guess at what your people want. Ask. Listen. And act on it.

What’s one question you’ve been meaning to ask your audience or clients?

Write it down and send the message. You might be surprised what comes back.

‘Til next time!

Big (virtual) hugs,

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Jasmine Williams Media is a company that was founded and primarily operates within the ancestral, traditional, and unceded territories of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples, also known as the traditional territory of the Wendat and Haudenosaunee peoples, and the current location of Toronto, Canada. This land is now home to many diverse First Nations, Inuit, and Métis peoples.