profile

Freelance Curious

How to sell without selling

Published 9 months ago • 2 min read

​Subscribe | Advertise​

Wanna try The Reach without the 14-day trial pressure?

Join us this Thursday (June 26) from 11 am to 1 pm EST for a free public coworking session!

Get some sh*t done alongside our cozy crew of creatives.

Just bring yourself, a to-do list (and maybe a friend).

We’ll bring the lo-fi soundtrack and focused vibes.

Hi Reader,

We’re in the middle of a heat wave here in Toronto, and my brain feels like soup, so this letter’s short and sweet.

Last week, a new subscriber (you know who you are! 👋🏾) told me she wants to work with local, independent shops, but the thought of walking in and pitching herself cold makes her mind go blank.

Which is so fair. Cold pitching can be pretty awkward and super nerve-wracking.

But a few years ago, I took a sales coaching course (sadly, no longer running) that completely changed how I view sales.

One of my biggest takeaways? Treat sales like research, not a hard pitch.

Ask questions. Get curious (pun intended). Find out what’s already working for them and what’s not.

“What kind of marketing have you tried?”
“Where do most of your customers come from?”
“Have you ever run paid ads before?”

And if you’re visiting businesses in person, just getting their email to follow up later is a win.

That small shift from selling to learning makes things feel less high-stakes. For you and them.

Sometimes, that’s all it takes to open the door. Literally and figuratively.

‘Til next time!

Big (virtual) hugs,

✨ What’s happening inside The Reach

Last call for our free public coworking session this Thursday!
​
We’ll ease in, do two deep 45-minute work sprints, take a break in between, and wrap with a quick check-in.
​
Also, there’s no pressure to stay for the full two hours. If you need to leave early or join late, it’s all good.
​
See you there!

💡What I'm loving right now

Central AC and my building’s outdoor pool. Two things I didn’t have last summer, and I'm super grateful for.

👩🏾‍💻Too hot to think, but still want your message to land?

I’ve got you. I offer:
​
✅ Website copywriting that checks all the boxes (voice-aligned, SEO-informed, personality-packed, and built to convert).
​
⏰ 90-minute Content Strategy Intensives: You bring your Qs, I’ll bring the research. Get clarity, ideas and direction in one focused session.
​
​Book an intro call to get started.

1719 Lawrence Ave E, Scarborough, ON M1R 2X7
​Unsubscribe · Update your profile​

Heads up: This newsletter includes occasional sponsored content, as well as affiliate and promoted links (marked with an asterisk). I only feature brands and businesses I truly stand by, and these partnerships, along with your clicks, help sustain this work. I appreciate your support!

Jasmine Williams Media is a company that was founded and primarily operates within the ancestral, traditional, and unceded territories of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples, also known as the traditional territory of the Wendat and Haudenosaunee peoples, and the current location of Toronto, Canada. This land is now home to many diverse First Nations, Inuit, and Métis peoples.

Freelance Curious

By Jasmine Williams

Freelance freedom doesn’t have to mean chaos. Join 1,500+ creatives getting honest stories and strategies for building a more structured, sustainable business—that still feels like you—every Tuesday night.

Read more from Freelance Curious

Subscribe | Advertise Working for yourself can be freeing. But it can also get a little quiet. The Reach is a space for creative freelancers and independent consultants who want structure, accountability, and the company of other thoughtful people while they work. Twice-weekly coworking. Real conversations. Progress that’s easier to sustain together. If that sounds appealing, you’ll probably like it here. JOIN THE REACH Hi Reader, Recently, I was on a clarity call with a new copywriting...

2 days ago • 2 min read

Subscribe | Advertise Productivity isn’t one vibe. Sometimes you need focus. Or perspective. Or to simply work near other people. That’s what The Reach is built for. Twice-weekly coworking. Light structure. Real accountability. If you don’t want to build your business in isolation, you’ll feel at home here. JOIN THE REACH Hi Reader, It was rainy and cold. That specific shade of grey that makes you question every plan you’ve made. Not ideal weather for an in-person coworking meet-up. And yet,...

16 days ago • 2 min read

Subscribe | Advertise Solopreneurship is a lot easier with the right people. The Reach offers twice-weekly coworking calls and built-in accountability, so your work doesn’t live only in your head (or your to-do list). Craving structure and collaboration? You’ll feel at home here. JOIN THE REACH Hi Reader, “Busy is not a KPI.” I read that line recently in my friend Aashima’s newsletter, and it stuck with me. Mostly because I still fall into this trap sometimes as a solopreneur. When you don’t...

30 days ago • 2 min read