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Freelance Curious

If you confuse ‘em, you lose ‘em.

Published 7 months ago • 2 min read

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Hi Reader,

I’ve been doing a lot of voice-of-customer research interviews for clients lately. And it’s been a reminder of how much we think we’re communicating… when we’re not.

Here’s what keeps coming up:

  • The way they describe their offer doesn’t always match how clients describe it.
  • The proof is there, but it’s not clear on their site.
  • The thing people value about them? Often not what they expected.

When you’re close to your work, it’s easy to assume people get it.

But most things don’t click right away. Sometimes, you have to walk people through it, say it in different ways, and see how they respond.

So here’s your prompt: Where in your business might you be assuming too much?

Is there a message, process, or offer that could use a second look?

Hit reply and tell me. I’d love to hear it.​
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‘Til next time!

Big (virtual) hugs,

✨ What’s happening inside The Reach

Coworking calls have been the main event lately. It's summer, so we're keeping things low-key. Behind the scenes, I’m noodling on a new member challenge for fall. Maybe something sales/outreach focused? If this sounds like something you'd be into, let me know!

💡What I'm loving right now

My refreshed website is finally live! It’s still a little bit of a work in progress (aren’t we all?), but the new vibe feels so much more aligned.
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Take a peek if you’re curious: jasminewilliams.ca​
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PS: If you spot a weird typo or broken link, feel free to tell me. I’m still polishing :)

👩🏾‍💻 Need messaging that sounds like you and sells?

I’ve got one spot (!!) open for August, and I’m starting to book for fall.
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If you’re a founder or consultant looking to sharpen your positioning, prep for a rebrand, or finally get messaging that sounds like you (and sells like it should), I've got you.
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I offer content strategy intensives, website copywriting, and custom content projects that help you speak confidently and convincingly.
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​Book an intro call to get started.

1719 Lawrence Ave E, Scarborough, ON M1R 2X7
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Jasmine Williams Media is a company that was founded and primarily operates within the ancestral, traditional and unceded territories of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples, also known as Toronto, Canada. This land is now home to many diverse First Nations, Inuit, and Métis peoples.

Freelance Curious

By Jasmine Williams

Freelance freedom doesn’t have to mean chaos. Join 1,500+ creatives getting honest stories and strategies for building a more structured, sustainable business—that still feels like you—every Tuesday night.

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