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Hi Reader,

I’ve been doing a lot of voice-of-customer research interviews for clients lately. And it’s been a reminder of how much we think we’re communicating… when we’re not.

Here’s what keeps coming up:

• The way they describe their offer doesn’t always match how clients describe it.
• The proof is there, but it’s not clear on their site.
• The thing people value about them? Often not what they expected.

When you’re close to your work, it’s easy to assume people get it.

But most things don’t click right away. Sometimes, you have to walk people through it, say it in different ways, and see how they respond.

So here’s your prompt: Where in your business might you be assuming too much?

Is there a message, process, or offer that could use a second look?

Hit reply and tell me. I’d love to hear it.​
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‘Til next time!

Big (virtual) hugs,

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Jasmine Williams Media is a company that was founded and primarily operates within the ancestral, traditional and unceded territories of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples, also known as Toronto, Canada. This land is now home to many diverse First Nations, Inuit, and Métis peoples.