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Hi Reader,
And just like that, it’s December. It’s wild how much things can change in just a few months.
When I last wrote to you, I was quietly in the thick of a huge transition: wrapping up almost two years at my part-time agency job and stepping back into full-time entrepreneurship.
Since then, things really took off. I shared a more detailed update on LinkedIn a few weeks ago, but the tl;dr is that your girl has been booked and busy in a way that, to be truly honest, I wasn’t sure would really happen for me again.
In the midst of all of it, I fell off my marketing bandwagon again (which is just so typically me at this point, lol).
And like clockwork, whenever I lose steam, it gets harder to come back. I get in my head and start to doubt what I’m doing here and what the point of it all is. Real nihilist girl shit.
Anyway, after getting stuck and being unsure of what to say here, two words popped into my head: turning inward.
Because, somewhat unintentionally, that’s where my focus has been. Not in a big, dramatic “reinvention”. More in the quiet, get-my-house-in-order way.
- I hired a part-time assistant who’s been absolutely crushing it. She’s helping me manage my inbox, develop SOPs, and so much more
- Focusing on some internal metrics (like bringing my weekly work hours down to a more manageable level)
- Developing longer-term operations and marketing strategies for my consulting work and community
- And paying attention to how I want my work to feel again
My personal brand, platforms, and reputation are still working hard for me. I’m still getting referrals and intros. Could I be getting more if I were “putting myself out there” more? For sure. But taking a break doesn’t cancel out all the work I’ve put in before.
Sometimes the most important progress happens when nobody else can see it.
Lastly, coming back to that nihilism point. There were many times over the past few weeks when I debated whether to come back here at all. Especially as the cost to be here has gone up (looking at you, Kit price hike, iykyk).
But a few conversations with some friends and community members reminded me that the point of being here, for me anyway, is connection.
Connection to you, Reader, my reader. Connection to my voice as a writer. And connection to my purpose.
It’s something I often tell my copywriting clients. They’ll come to me with offers that aren’t fully fleshed out, and in the process of working together, we uncover what it is we’re actually selling.
And I think that’s the reminder I need to give myself with this newsletter. That maybe the writing is the point. And in the writing—in the process of it—everything will get clearer.
And if you’re in a similar season, here’s what’s been grounding me:
- You don’t lose your voice just because you stop using it for a bit.
- Your work still works for you. Even when you step back.
- You can restart quietly. It doesn’t have to be a grand re-entrance.
And give yourself credit for the work nobody else sees. It all counts.
‘Til next time!
Big (virtual) hugs,
P.S. I’ll be sending out one more newsletter before the end of the year, and then I'm taking another break for the holidays. I'll be back in January on a bi-weekly basis!
✨ What’s happening inside The Reach
Since we’re talking about “turning inward,” I figured it was the perfect time to share what the inside of The Reach looks like.
💡What I'm loving right now
If you need a new show to binge, my fiance and I devoured The Beast In Me on Netflix. It felt like if Succession was a moody thriller.
👩🏾💻 Now booking copywriting projects and Content Strategy Intensives for 2026
If your website or messaging no longer aligns with who you are now or how your business has evolved, we should chat.
My services are ideal for:
- Founders and consultants in transition
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- Teams who struggle to explain what they do in a way that lands
If you’re ready for messaging that feels like home and that your audience actually understands, I’ve got space for you.
